Do we need another book on roastery operations? Don’t we already have enough pages to cover the world a hundred times over? Yes, but I’m not convinced there are any books specifically written to or for you, the owner of a growing coffee roaster. Few books, if any, understand that roastery owners are worn out. They've put everything into their business but are getting little to nothing in return.
This book is written as a guide, distilling your operations into what we have termed the Core 7. It covers: Sales, Product, Cash, Green Coffee, Roastery Operations, People and Wholesale.
Fundamentally, this book is for owners of coffee roasteries who are seeking sustainable and profitable growth so their roastery can stick around for the long haul.
Available now.
Do we need another book on roastery operations? Don’t we already have enough pages to cover the world a hundred times over? Yes, but I’m not convinced there are any books specifically written to or for you, the owner of a growing coffee roaster. Few books, if any, understand that roastery owners are worn out. They've put everything into their business but are getting little to nothing in return.
This book is written as a guide, distilling your operations into what we have termed the Core 7. It covers: Sales, Product, Cash, Green Coffee, Roastery Operations, People and Wholesale.
Fundamentally, this book is for owners of coffee roasteries who are seeking sustainable and profitable growth so their roastery can stick around for the long haul.
Available now.
What’s in the Founder’s Bundle?
The Founder’s Bundle includes:
A signed hardcover of The Owner’s Manual: A Guide to Sustaining a Coffee Roaster
A digital edition of The Owner’s Manual: A Guide to Sustaining a Coffee Roaster
Two hours of coaching with Luke
This represents a $590 value—the book (physical & digital versions: $90) and two hours of coaching ($500) if purchased separately.
Coaching session must be used within 3 months of purchase.
Available now.
I’ve built a coffee pricing calculator that connects directly to your profit and loss statement (P&L). Over the last 6 years, I’ve invested 200+ hours into crafting this tool—iterating, rebuilding, and testing to get it to where it is today.
This calculator is trusted by notable coffee roasters from Chicago to Atlanta, Houston to Los Angeles, from Tennessee and back to North Carolina.
Here’s how it works:
Step 1: Purchase the calculator and we’ll send you the a template.
Step 2: Ensure your P&L is trustworthy and accurate, and that your green coffee, packaging, and labels are categorized with their own individual line items.
Step 3: Determine how many pounds of roasted coffee you’ve sold in the last 12 months.
Step 4: Pull a P&L from the last 12 months.
Step 5: Determine how many pounds you’ve sold in each unit size you offer over the last 12 months.
Step 6: Identify your true landed packaging costs for each unit size you offer (bag, label, etc.).
Step 7: Define your desired wholesale and retail margins as needed.
Step 8: Once all of the above has been completed, we’ll schedule a one-hour call (recorded if desired) to walk you through using, updating, and optimizing this tool for you and your operations team.
Note: If you need custom solutions added to your calculator to fit your company, we’re happy to support you by either building them for you or coaching you through it. Custom work is billed hourly.
