What is the Core 7?
Core 7 is a framework we designed to help coffee roasters achieve lasting success by focusing on seven essential areas of roastery business operations.
The roasters who master the Core 7 don’t follow the pack; they lead it.
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"Sales" some think it's a dirty word, but no matter what you think about it, your coffee roaster needs it to survive. In our experience, most roasters don't have an established sales process, which results in unpredictable sales, prospecting, partner care, and growth.
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That super special micro lot that blows your mind (and is also $17/lb) likely isn’t the thing that offers stability to your coffee roaster.
Roasters need to diversify their offerings and provide additional items to their lineup that are not coffee in order to stay competitive.
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You’ve probably said or heard a roaster/owner say something like, “If we grow $x.xx in sales…if we open 3 more cafes…if we release more coffees like…we’ll become profitable.”
This is a fallacy of scale.
Scale has the potential to increase your buying power & decrease your cost. Scale doesn’t mean that you’ll wake up and be profitable as a result. Profitability is a practice, not a goal.
Like kinetic energy, if you are profitable today, you’ll likely continue to be profitable tomorrow, and the reverse is also true.
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How should I buy green coffee?
When should I buy green?
How much green should I buy?
Where should I buy from?
All of these are great questions, and the answers are just as unique as you are. The how, what, when and why behind your green buying should have strong answers. We’re here to help you think through this, and develop a sustainable process for your green coffee buying practices.
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The things that got you here today will not be what gets you to where you’d like to go.
Your roastery operations will need to evolve, improve, and be iterated on.
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Your people are what allow you to do the work you do. They are the backbone, the heartbeat, and the movement of your business. How you care for them, hire them, train them, coach them and lead them shouldn’t be an afterthought. You should be putting forethought into your people practices.
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If wholesale is a core element of your business, it should be something that you spend time working to develop, care for, and improve your wholesale partnerships.
We wrote a book on the Core 7
Well, actually, our owner, Luke, did—but you get the picture.