Do we need another book on roastery operations? Don’t we already have enough pages to cover the world a hundred times over? Yes, but I’m not convinced there are any books specifically written to or for you, the owner of a growing coffee roaster. Few books, if any, understand that roastery owners are worn out. They've put everything into their business but are getting little to nothing in return.
This book is written as a guide, distilling your operations into what we have termed the Core 7. It covers: Sales, Product, Cash, Green Coffee, Roastery Operations, People and Wholesale.
Fundamentally, this book is for owners of coffee roasteries who are seeking sustainable and profitable growth so their roastery can stick around for the long haul.
Available now.
Do we need another book on roastery operations? Don’t we already have enough pages to cover the world a hundred times over? Yes, but I’m not convinced there are any books specifically written to or for you, the owner of a growing coffee roaster. Few books, if any, understand that roastery owners are worn out. They've put everything into their business but are getting little to nothing in return.
This book is written as a guide, distilling your operations into what we have termed the Core 7. It covers: Sales, Product, Cash, Green Coffee, Roastery Operations, People and Wholesale.
Fundamentally, this book is for owners of coffee roasteries who are seeking sustainable and profitable growth so their roastery can stick around for the long haul.
Available now.
What’s in the Founder’s Bundle?
The Founder’s Bundle includes:
A signed hardcover of The Owner’s Manual: A Guide to Sustaining a Coffee Roaster
A digital edition of The Owner’s Manual: A Guide to Sustaining a Coffee Roaster
Two hours of coaching with Luke
This represents a $590 value—the book (physical & digital versions: $90) and two hours of coaching ($500) if purchased separately.
Coaching session must be used within 3 months of purchase.
Available now.
