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Industry Leaders Say 👇👇👇
“A grounded and practical guide for roasters ready to build systems that last…”
Rachel Apple – Founder, Raise the Bar Coffee Inc. | Consultant, COE & USBC Head Judge
“…His insights—shaped by years of experience…are invaluable….”
Xavier Alexander - Co-Founder of Metric Coffee
“…Witty yet demanding, insightful yet practical, Luke pushes you to rethink your approach.”
Philipp Schallberger - Sourcing, Roasting, Storytelling, Partner of Kaffeemacher, Switzerland
“…The Owner’s Manual…gives real…advice…to make a roastery work long-term…”
Carly Green - Sourcing & Quality Consultant and Founder of Cherry Love Coffee
“…this book provides you the framework to build, evaluate or evolve your coffee roasting business…”
Caleb Holstein - Co-Founder & CEO of greensquare
“Luke Waite has written a master class in operating a coffee roasting business…”
Spencer Turer - Vice President at Coffee Enterprises and Founder of the Coffee Writers Guild
