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“…His insights—shaped by years of experience…are invaluable….”

Xavier Alexander - Co-Founder of Metric Coffee

“…Witty yet demanding, insightful yet practical, Luke pushes you to rethink your approach.”

Philipp Schallberger - Sourcing, Roasting, Storytelling, Partner of Kaffeemacher, Switzerland

The Owner’s Manual - In The News

“A grounded and practical guide for roasters ready to build systems that last…”

Rachel Apple – Founder, Raise the Bar Coffee Inc. | Consultant, COE & USBC Head Judge

“…this book provides you the framework to build, evaluate or evolve your coffee roasting business…”

Caleb Holstein - Co-Founder & CEO of greensquare

“Luke Waite has written a master class in operating a coffee roasting business…”

Spencer Turer - Vice President at Coffee Enterprises and Founder of the Coffee Writers Guild