The Owner’s Manual - Visually Imperfect - Hardcover

Sale Price: $35.00 Original Price: $60.00

The insights inside are flawless; the covers are just a little scuffed. Snag a Visually Imperfect copy at a deep discount…you and I both know it’ll get coffee stains on it anyway.

Do we need another book on roastery operations? Don’t we already have enough pages to cover the world a hundred times over? Yes, but I’m not convinced there are any books specifically written to or for you, the owner of a growing coffee roaster. Few books, if any, understand that roastery owners are worn out. They've put everything into their business but are getting little to nothing in return.

This book is written as a guide, distilling your operations into what we have termed the Core 7 Framework. It covers:

  1. Sales

  2. Product

  3. Cash

  4. Green Coffee

  5. Roastery Operations

  6. People

  7. Wholesale

Fundamentally, this book is for owners of coffee roasteries who are seeking sustainable and profitable growth so their roastery can stick around for the long haul.

The insights inside are flawless; the covers are just a little scuffed. Snag a Visually Imperfect copy at a deep discount…you and I both know it’ll get coffee stains on it anyway.

Do we need another book on roastery operations? Don’t we already have enough pages to cover the world a hundred times over? Yes, but I’m not convinced there are any books specifically written to or for you, the owner of a growing coffee roaster. Few books, if any, understand that roastery owners are worn out. They've put everything into their business but are getting little to nothing in return.

This book is written as a guide, distilling your operations into what we have termed the Core 7 Framework. It covers:

  1. Sales

  2. Product

  3. Cash

  4. Green Coffee

  5. Roastery Operations

  6. People

  7. Wholesale

Fundamentally, this book is for owners of coffee roasteries who are seeking sustainable and profitable growth so their roastery can stick around for the long haul.