leaders, joined for a common purpose
Junto Leadership Collective is built for the unsung and emerging coffee leaders seeking honest feedback, camaraderie, and professional development.
Previous members say…
Who’s a Good Fit?
If you are a leader or aspiring leader that is working in a specialty coffee roastery and you’re serious about your personal and professional development, this group might be for you. Here’s an outline of the typical members.
Typical Junto members:
Revenue
Team
Have 3 - 80 employees.
Work for coffee roasters doing $300K - $5 million in annual revenue
They value candid feedback, are committed to personal and professional growth, and are looking for thoughtful business connections.
Value
If you don’t fit the above, or perhaps haven’t opened your business yet, we’d still love to connect and support you, but this group is reserved for current owners of coffee roasteries.
A Junto Case Study
Just how much value can being in a Junto bring?
A Junto Member: Saved their company $170,000+/- annually because of one group conversation.
A Junto Member: Got their their company profitable in four months after loosing $70,000-$90,000 a year.
A Junto Member: Increased their company’s net by $30,000 due to pricing and strategy development.
A Junto Member: Increased their company’s sales by $75,000+/- by aligning their sales strategy, structure & long-term growth goals.
Junto Leadership Collective Pricing
Individual $50/month
1 Seat
Ideal for: individual leaders working in roasteries that are seeking profession growth opportunities but their company might not be able to offer those opportunities internally.
Team $300/month
Up to 6 Seats
Ideal for: roastery teams who are looking for external professional development opportunities as well as connections with contemporaries from roasters around the country.
Enterprise $700/month
Up to 15 Seats
Ideal for: roastery teams of up to 15 members who are looking for external professional development opportunities as well as connections with contemporaries from roasters around the country.
✅ Cancel anytime with 30 days notice.
✅ No minimum commitment.
Apply now to be added to the waitlist.👇
Have a larger team than 15? Reach out here and we can work out how to best support your team.
Value leaders can expect…
All together an annual value of $4,900+ including monthly peer-to-peer coaching sessions, learning opportunities with optional 1:1 coaching, and access to top roastery leaders from around the United States.
Leader cohorts include:
One monthly group coaching session (1-1.5 hours) — an annual value of $4,500+ if billed at Pomelo’s hourly rate
Monthly books, articles, and resources that align with learning opportunities which have reshaped past members’ businesses — annual value of $400+
A monthly rotating “hot seat”, where one leader presents a project, topic, or challenge to receive feedback from the cohort
Shared strategy, feedback, and support on projects you’re working on
Each cohort is capped at 6 members and intentionally kept intimate to foster trust and open dialogue
Ongoing access to all past and present Junto Leaders via Slack
Add On’s
1:1 Coaching: $75 per hour (A value of $250 per hour)
Leadership assessment and corresponding video resources — $50/month
Apply today!
Apply today!
Who facilitates?
Who facilitates?
Luke Waite
Luke Waite is the founder and principal consultant of Pomelo Coffee Consulting, known for transforming struggling coffee roasters into highly efficient and profitable businesses.
Roastery Experience
Before consulting, he worked with four Chicago-based roasters (Metric Coffee, Five & Hoek Coffee, Passion House Coffee Roasters and Pickwick).
Consulting Approach
Luke created a framework (Core 7) for working with roasters that stems from his experience and expertise in running cold brew companies, overseeing sales and pricing strategy as well as branding and operations. He takes a holistic and integrated approach to client engagements.
Speaking
Luke frequently speaks on leadership and operations at events like Specialty Coffee Expo (‘25, ‘24, ‘23), Go Fund Bean (‘23), Coffee Fest Chicago (‘22), the Wilmington Coffee Fest (‘24, ‘23) as well as at Cafe Inclusivo (‘22) a project of Swisscontact.
His Goal
To help roasters achieve operational stability so they can make a positive impact on the industry and world.