How We Help Roasters

One of the big challenges with running a consulting firm is that there’s often ambiguity in what a consulting firm even does, how / if they get result for their clients, and moreover, who a firm serves.

At the risk of this being overwhelmingly self-serving, I do think it is helpful to articulate what we do, how we help, and who we help.

Before I go any further, I should note that my goal has always been for Pomelo to be a co-conspirator in the success of the roasters who engage me, as well as to the folks who may just be observing in the distance through the insights and learnings I share.

To that end, here are the 6 Pillars of my business:

Our Six Pillars

  1. Diagnostic Assessments

  2. One-On-One Coaching

  3. Junto Owner’s Groups

  4. Virtual Offsites

  5. Writing

  6. Good Folks Podcast

Here’s the nitty-gritty on how we might be able to work together.

Diagnostic Assessments

What is it:

The Diagnostic Assessment is a 360° assessment of your whole roastery and business.

The Diagnostic Assessment will equip you with:

  1. The know-how to increase your profit

  2. A road map of how to improve the 25 areas assessed

  3. The benchmarking necessary to help you understand how your business stacks up against your competition and to leverage it to your advantage.

How much is it: $6,000 (for roasters doing less than $6 million in annual revenue)

Who’s a good fit:

There are three groups that the Diagnostic Assessment is built for:

  • Those who are preparing to sell and want to know what areas need to be improved to get the most for their business

  • Those who are evaluating a business to determine if it’s worth what the seller is asking

  • Owners who need another set of eyes to take their roastery to the next level of excellence

Learn more here.

One-On-One Coaching

What is it:
We spend time together working on whatever challenges, hurdles, or projects you’d like support with.

Some examples of previous projects:

  • Guidance on M&A

  • Guidance on developing corporate structure

  • Guidance on how to coach, lead, and develop a team

How much is it: $250 per hour

Who’s a good fit:
We do one-on-one coaching with pre-revenue startups all the way up to multimillion-dollar roastery owners.

Schedule a One-On-One here.

Junto Owner’s Groups

What is it:
Junto is a cohort of roastery owners offering camaraderie, candid feedback, and professional development, exclusively for owners of coffee roasters.

There are two different tiers both offer:

  • Monthly group session (90 minutes) including hot-seat presentations

  • Professional assessment

  • Monthly curriculum and all learning elements

How much is it: $125 per month - $375 per mont

Who’s a good fit:

This group is open to any roastery owner. Most cohort members do between $500,000 and $6 million+ in annual revenue.

Learn more about Junto here.

Virtual Offsites

What is it:

Quarterly, I organize a virtual offsite with industry leaders to share insight from their particular corner of the industry.

How much is it:

$100 per person, but free to Junto Growth Members

Who’s a good fit for it:

This is open to anyone in the coffee industry.

Want an invite to the next Virtual Offsite?

Writing

The Owner’s Manual: A Guide to Sustaining a Coffee Roaster - released in 2025 (Available in hardcover and digital PDF)

Monthly, I release a newsletter where I share things I don’t share anywhere else, including upcoming events, insights and writing that isn’t released anywhere else.

Periodically, I share articles on topics related to leadership, business, and coffee roastery ownership.

Good Folks Podcast

Bi weekly, I have guest from all over the coffee supply circle to hear their stories, share their insights, and learn from the people who are driving our industry.

See an area where I may be able to help you and your roastery?

Reach out.

I look forward to becoming an active coconspirator in your success.

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